When Sephora launched its e-commerce site in Australia just last year, beauty addicts all over the country took the online shop by storm looking to nab a few of those sought-after overseas cosmetics now only a click away. At last, there were exclusive brands available in the country, such as Marc Jacobs Beauty, DaLish Cosmetics and Erno Laszlo, the last two exclusively online.
However, while some beauty buyers rejoice at the thought of being able to buy Sephora collections and international brands, there’s no need for Australian brands to panic. Your loyal costumers remain loyal. [Read more…]