In case you didn’t get the chance to stock up on your must-haves on Black Friday and Cyber Monday, worry not as the shopping season is not over yet. On the contrary, the last week of this year is expected to bring some of the greatest discounts once Boxing Day offers go live.
Most of Australia’s major retailers cut prices significantly on Boxing Day in the last few years, and this year shouldn’t be different, except for the fact that the event will probably move online mostly.
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What Is and When Is the Boxing Day Sale in Australia?
While Boxing Day is a public holiday in many countries and treated as such, in some of them it has become more of a shopping holiday. The day is typically celebrated the day after Christmas Day, on December 26th. In some countries, if this day is Saturday or Sunday, Boxing Day is celebrated on the next working day. The holiday should thus be celebrated on November 28th this year, but this date hasn’t been confirmed yet.
The origins of this holiday are still debatable, and while some say that it has something to do with the empty present boxes that are usually thrown away on the day after Christmas Day, some sources associate Boxing Day with the churches’ alms boxes that were opened on this day for their contents to be distributed to the poor.
In the nineteenth century, Boxing Day became a formal holiday in the UK, and it later spread to other Commonwealth countries, including Australia, Canada, and New Zealand. In South Australia, this day is also known as Proclamation Day since, on December 28th, 1836, Captain John Hindmarsh proclaimed this area as a British province.
As we’ve said above, Boxing Day is typically held on December 26th, but many retailers extended it into a week-long sales event in the last few years, which is likely to happen this year as well. Boxing Day thus often becomes Boxing Week and starts before December 26th, with some vendors offering deals until the beginning of January.
Retailers Offering Boxing Day Deals in Australia
Although we’re still waiting for more details regarding Boxing Day 2020 to be released, we can make a few predictions based on what happened in the last few years and even get a glimpse of what will be included in the sales event based on the information available already.
The greatest retailers that participated in last year’s event are likely to be the ones offering special deals on Boxing Day. Here is what we know so far and what we expect to see when this event goes live.
- Amazon is an important player in the Australian retail market, and the vendor’s official website includes a Boxing Day web page for this year as well. Even though no discounts are mentioned at this moment, we expect to see deals similar to the ones Amazon offered on Black Friday. According to the information provided on the retailer’s website, Boxing Day will bring discounts on a rich selection of products, including electronics, computers, kitchen items, fashion, and personal care products, to name a few. The retailer’s products, including Amazon Kindle e-readers and Echo speakers, are also likely to be discounted.
- Big W has already released information regarding this year’s Boxing Day event, which will start online on December 25th and in stores on December 26th, and end on December 30th. Based on what happened in the previous Boxing Day editions, we expect to see deals ranging from notable discounts on select lines to site-wide price cuts, and since the retailer’s collection includes anything you need from electronics to health & beauty products, it is worth keeping an eye on their Boxing Day offers.
- Costco – Offering a generous selection of products, including electronics, beauty care, and office supplies, Costco is one of the retailers with the greatest discounts on Boxing Day. In 2019, Costco held this event from December 26th to December 31st, and we might see the same happening this year. Since last year’s Boxing Day deals brought price cuts of up to $900 on select TVs, it is worth bookmarking their Boxing Day 2020 page for notable discounts.
- The Good Guys has confirmed that it will be offering Boxing Day deals, and according to its webpage, deals should go live on December 26th both online and in the retailer’s stores. In the last few years, we saw discounts of up to 80% on products that aren’t typically on sale during the year, so if your home could use new appliances, Boxing Day is a great time to get them without paying the full price. The retailer anticipates deals on appliances, tech products, and mobile phones, to name a few.
- Harris Scarfe – Whether you want to refresh the way your place looks or get new items for your wardrobe, Harris Scarfe is the place to go as it is also among the retailers offering Boxing Day deals. In 2019, the retailer held this event on December 26th – 27th including price cuts of up to 75% on many of its product categories, and the same might occur this year.
- Harvey Norman is also one of the most important participants in the Boxing Day sales event, which, in 2019, was held between December 24th and December 30th. Telling from the previous editions of this event, notable price drops are expected to reach various TVs, smart home devices, and computers when Boxing Day 2020 goes live.
- JB Hi Fi – Given that JB Hi Fi is Australia’s largest home entertainment retailer, Boxing Day won’t go by without major discounts from this retailer. In 2019, JB Hi Fi offered an entire week of special savings and thus held the Boxing Week event from December 26th to January 1st including price drops of up to 50% on select items. Chances are that the same will happen this year.
- Myer also offers some of the greatest deals on Boxing Day, and given that its collection includes a variety of products, ranging from fashion to appliances, their special savings should not be missed out. The event is expected to start on December 26th this year, and based on what happened in 2019, we might see price cuts of up to 50% on select items.
- Target is likely to be offering Boxing Day deals as well since it held this event in the last few years including discounts of up to 50% on select products. In 2019, Boxing Day sales went live on December 26th, and the same might happen this year. Considering that the retailer’s collection includes a variety of products ranging from appliances to home decor, Boxing Day is a great time to stock up on your needs without paying the full price.
Boxing Day Sales in Australia – What to Expect
Last year Boxing Day is a good start when making predictions about this year’s event. Plus, what’s usually included in the Black Friday and Cyber Monday offers is what we see discounted on Boxing Day as well. The most sought-after Black Friday products are typically the ones shoppers are interested in purchasing on Boxing Day.
Given that Black Friday witnessed a great interest in electronics, Nintendo Switch, PlayStation 5, Google’s smart home devices, Instant Pot cookers, air fryers, and AirPods, we expect to see these products at the front and center of Boxing Day sales.
To get an idea of what to expect in terms of discounts from this year’s Boxing Day, it is worth mentioning some of the deals offered in 2019. For example, Myer offered discounts of up to 50% on a rich selection of homeware, such as bedding, cookware, and dinnerware, while it cut prices by up to 40% on select fashion items, such as swimwear.
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Harvey Norman offered the Google Nest Hub Max for only AU$288 (initial price was AU$399) and cut prices by 12% on Apple Mac computers. Plus, as mentioned above, retailers such as Target and JB Hi Fi included price drops of up to 50% on select items, which makes us hopeful regarding this year’s Boxing Day savings.