Shopping for your must-haves, whether we’re talking about apparel, shoes, accessories, or products for your home and everyday essentials, can quickly add up. Thanks to major sales events, you can stock up on your needs without paying full price, though. Seasonal and holiday sales, such as Black Friday, Boxing Day, and clearance sales enable shoppers to enjoy major price drops of up to 60% or even more.
Click Frenzy sales in Australia have also become some of the most sought-after events, given the offers they typically feature. From fashion items to beauty care, there’s a lot to get at discounted prices during this sale event. So here is what you need to know about Click Frenzy Australia.
What Is Click Frenzy?
Click Frenzy was first introduced in 2012 and quickly gained popularity as one of the largest and most influential online shopping events in Australia. It was initially inspired by the concept of the U.S.-based Cyber Monday and the increasing demand for online shopping in Australia.
The purpose of the event was to provide Australian retailers with an opportunity and platform to display their goods and compete with global e-commerce giants. Over the years, Click Frenzy has become more and more popular, experiencing significant growth. The event has started to attract an ever-expanding list of participating retailers and capture the attention of millions of budget-minded shoppers.
Today, it has become a highly anticipated event that serves as a launching pad for exclusive deals, innovative marketing campaigns, and a remarkable opportunity for retailers to boost their sales and connect with a broader customer base.
How Does Click Frenzy Compare to Other Popular Sales?
While Click Frenzy holds its unique identity, it shares similarities with other renowned sales events worldwide, such as Cyber Monday, Black Friday, and Prime Day. Like these events, Click Frenzy offers consumers a chance to score incredible discounts, but with a distinct Australian focus and a more concentrated time frame.
Compared to its global counterparts, Click Frenzy emphasizes local retailers and showcases a vast array of Australian brands, providing a platform for them to shine and attract domestic shoppers. Additionally, it often features exclusive deals and collaborations that are specifically tailored to the Australian market, catering to the preferences and needs of local consumers.
While it may share some characteristics with other global events, Click Frenzy stands out as a unique and exciting opportunity for Australian shoppers to discover amazing deals and support their favorite local retailers.
When Is Click Frenzy?
One of the things that set Click Frenzy apart from other specific sales is that it takes place multiple times throughout the year, thus offering customers several opportunities to enjoy incredible savings and discounts. While the exact dates may vary from year to year, Click Frenzy events are typically held during specific periods.
According to the information available at the time of our research, 2023 features the following Click Frenzy events:
- Click Frenzy Valentine’s Day Showcase – from February 3rd through February 7th
- Click Frenzy Mayhem – from May 16th through May 18th
- Click Frenzy EOFY Showcase – from June 15th through June 30th
- Click Frenzy Travel – from August 23rd through August 27th
- Click Frenzy The Main Event – from October 24th through October 26th
- Click Frenzy Black Friday Showcase – from November 21st through November 28th
- Click Frenzy Boxing Day Showcase – from December 21st through December 29th
The list mentioned above may not look the same every year, but based on the pattern we saw in the last few years, there are two major Click Frenzy shopping events every year. One of them is Click Frenzy Mayhem in May and the other one is Click Frenzy The Main Event, which is held in October.
Click Frenzy Mayhem provides shoppers with an exciting opportunity to score amazing deals across various categories, including fashion, electronics, homeware, and more. It sets the tone for the rest of the Click Frenzy events to follow.
Where and How Much Can I Save During Click Frenzy?
Click Frenzy brings together a vast array of retailers across various industries. Here are some of the retailers that have participated in Click Frenzy in the past, along with examples of the deals they offered:
- Fashion and Apparel
Some of the retailers that sell fashion items and apparel and have participated in Click Frenzy sales in the last few years include The Iconic, which offered up to 50% off on selected items, including clothing, shoes, and accessories, Adidas, ASOS, Clarks, Crocs, Fila, Levi’s, Rebel Sport, and Under Armour, to name a few.
- Electronics and Technology
Click Frenzy is also a good time to save on electronics as several retailers run deals on such items. JB Hi-Fi, a leading retailer of electronics and entertainment products, has featured exciting deals during Click Frenzy. Customers have seen discounts on TVs, laptops, gaming consoles, and audio equipment, with savings of up to 40% off regular prices.
The Good Guys, specializing in home appliances and electronics, has also participated in Click Frenzy. They have offered deals like 20% off selected kitchen appliances, discounted TVs, and special promotions on various goods. So have Bose, HP, and Lenovo, therefore, it is worth seizing Click Frenzy offers to upgrade your tech.
- Home and Lifestyle Items
Adairs, a popular homeware and bedding retailer, has showcased exclusive discounts during Click Frenzy. Customers have enjoyed savings of up to 40% on a wide range of items, including bed linen, cushions, and home decor.
Temple & Webster, an online destination for furniture and home decor, has featured significant discounts during Click Frenzy. Shoppers have seen deals of up to 60% off on selected furniture pieces, rugs, and lighting. Amart Furniture is another retailer that typically runs Click Frenzy discounts of at least 15% off sitewide.
Plus, make sure to check the offers at Big W as the retailer’s selection includes a wide variety of products, as well as Target’s deals during the sale event for more product diversity.
- Beauty and Cosmetics
Click Frenzy also brings discounts on beauty items. Sephora has been a part of Click Frenzy with exciting offers. Previous editions brought discounts like 15% off sitewide or exclusive deals on popular brands, including makeup, skincare, and fragrance products.
You might also want to watch Mecca, as past deals have included exclusive gift sets, limited-time discounts on luxury skincare, and bonus samples with purchases. Chemist Warehouse is also worth checking out as it offers both health and beauty products that go on sale during the Click Frenzy event.
How Do I Save Big During Click Frenzy?
As we’ve said above, Click Frenzy sales are great times to get the various items you need at reduced prices. However, since many products sell out quickly, given the price drops, it is best to plan ahead. So here are a few tips to make sure you get the items you need without paying full price once the next Click Frenzy sale kicks off.
- Make a wishlist
Before the actual Click Frenzy starts, take the time to curate a wishlist. This will help you stay focused and avoid impulsive buying during the event.
- Research participating retailers
While many retailers participate in this sale, some of them may not offer any significant price drops. If there’s a certain retailer you’re interested in, it is best to visit their websites, sign up for newsletters, or follow them on social media to stay updated on their exclusive deals and promotions.
- Take advantage of early access and VIP perks
Since many items sell out quite fast, those with early access have greater chances to still find items in stock. If you’re interested in specific items and you don’t want to miss out on them, you might want to sign up for early access or join the retailer’s loyalty program wherever possible.
You will thus gain a head start and access to exclusive discounts before the event opens to the general public. Plus, some loyalty programs or membership perks include additional savings or rewards during Click Frenzy.
- Compare prices and stack discounts
It is often quite tempting to grab the first good deal going live, but it is best to compare prices across different retailers to ensure you’re getting the best possible price. Keep an eye out for any price-matching policies offered by retailers participating in Click Frenzy.
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What’s more, some retailers may allow customers to combine their Click Frenzy discounts with existing coupons or promotional codes, which will help them save even more. For example, some retailers may offer free shipping during Click Frenzy, which, combined with various discounts, leads to greater savings.