When Sephora launched its e-commerce site in Australia just last year, beauty addicts all over the country took the online shop by storm looking to nab a few of those sought-after overseas cosmetics now only a click away. At last, there were exclusive brands available in the country, such as Marc Jacobs Beauty, DaLish Cosmetics and Erno Laszlo, the last two exclusively online.
However, while some beauty buyers rejoice at the thought of being able to buy Sephora collections and international brands, there’s no need for Australian brands to panic. Your loyal costumers remain loyal.
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The following is a roundup of three of Australia’s best natural beauty brands that will most likely remain customer favorites no matter how many Sephoras. The first two are listed with hero products.
Jurlique
In 2013, Jurlique Rose Hand Cream was nominated for Best in Beauty Awards and no wonder: it’s a heavy moisturizing cream that absorbs fast, it’s beautifully scented and it’s formulated with daisy, Echinacea, rose, chamomile, honey, vitamin E and a bunch of other natural ingredients. This might just be one of the brand’s most prestigious products.
Jurlique is a 100% Australian beauty brand that began with Jürgen Klein – biochemist and Ulrike Klein – botanist, both passionate about herbal medicine and homeopathy. The founders moved from Germany to South Australia and Jurlique was born from ‘a dream to connect people back to nature.’
Their farm in the pristine Adelaide Hills is still the place where they grow ingredients for Jurlique products, which today sell around the world.
Natio
Natio was voted Best Australian Beauty Brand and it won the Prix de Marie Claire Award this year. The brand is most popular for using plant-based ingredients to formulate skin care and make-up products that address different skin issues. They have a range of popular items, but the brand is most known for the Broad Spectrum Sunscreen, a non-greasy formula with active ingredients that protect against UVA/UVB rays, and Aloe and vitamin E ingredients that help hydrate the skin.
Natio sells products through department stores, pharmacies and its online platform, where it lists items with benefits, ingredients and how-to information. The brand was founded in 1992 in Melbourne as a family-owned business, but its actual origins date back to the early 1940s when the family first started producing cosmetics and skin care products for various national and international brands.
Sodashi
An Australian company founded in 1999, Sodashi creates a unique line of cosmetics through a combination of holistic approaches. The brand formulates its products based on aromatherapy, Ayurvedic principles and biochemistry to address issues such as aging, skin regeneration, acne and rosacea. Most importantly, they don’t test on animals, they are certified organic and they don’t include parabens, surfactants, silicones and other harmful chemicals in their products.
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Many spas across Australia carry Sodashi products and they are known as a luxurious brand, their prices going a bit higher than other popular Australian brands.